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Bespoke tailor experiences top foreign tourists’ Shanghai travel list_我的网站
A | AI摘要 福建省科学技术厅等六部门联合印发《福建省脑机接口科技产业发展行动计划（2026—2030年）》，提出构建全链条产业生态，打造海峡两岸脑机接口创新合作高地和全国特色应用示范基地。 我省实施脑机接口科技产业发展行动 打造两岸脑机接口创新合作高地 力争到2030年产业规模突破30亿元 位于福州仓山区的福州人机智能科技有限公司内，工作人员在示范“脑机接口+机器人手部外骨骼”仪器。
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For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day.
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers.
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel.
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing.
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year.
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence
Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture.
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine.
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors.
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。 福州人机智能科技有限公司内，公司负责人在展示新款脑机操控智能康复轮椅。 东南网8月22日讯 （福建日报记者 李珂/文 施辰静/图） 日前，福建省科学技术厅等六部门联合印发《福建省脑机接口科技产业发展行动计划（2026—2030年）》，提出构建“基础研究—技术攻关—产品研发—场景应用—产业集聚”全链条生态，打造海峡两岸脑机接口创新合作高地和全国特色应用示范基地；到2030年，全省脑机接口产业规模力争突破30亿元，成为全国脑机接口产业创新发展的重要增长极。 脑机接口是当前全球科技竞争的战略前沿。
C | 2026年，“脑机接口”首次被写入政府工作报告，与量子科技、6G等一同列为未来产业培育方向。
D | 我省此次出台的行动计划，充分发挥福建“数字中国”策源地、21世纪海上丝绸之路核心区及两岸融合发展示范区等优势，旨在促进科技创新和产业创新深度融合，加快培育未来产业新动能。 行动计划明确了分阶段发展目标。 到2027年，在诱发脑电信号特征增强、神经信号非线性解码算法、高分辨柔性电极等领域突破关键技术，培育5家以上创新型中小企业，建设1个两岸联合实验室和2个省级创新平台，推动脑机接口技术在医疗康复领域的试点应用，推动我省非侵入式产品医疗器械注册，开放医疗健康场景。 到2030年，形成完善的脑机接口产业生态，引育30家脑机接口创新型企业，建设脑机接口科技产业联盟，形成完整的“器件制备—信号诱发—算法处理—特征增强—交互应用”产业链，实现非侵入式产品临床突破和高性能侵入式电极器件技术突破，推动包括医疗、工业、教育、文旅、养老等多个特色应用场景形成和应用，促进省内民营企业和医疗康养机构共同发展。 应用场景拓展是此次行动计划的一大亮点。在医疗健康领域，我省将构建“预防—诊断—治疗—康复”全周期应用体系，推广非侵入式脑机接口康复治疗项目，针对脑卒中患者打造“精准康复评估+脑控外骨骼训练”闭环系统，建立5个康复示范中心。面向孤独症儿童早期筛查与干预，研发具有完全自主知识产权的脑控具身智能机器人系统等，打造集科研攻关、临床验证与康复服务于一体的全国特色孤独症康复训练示范区。
E | 在工业制造领域，支持探索建设脑控机器人示范车间，开发脑电注意力监测+AI产品缺陷识别系统以及脑机接口疲劳监测设备。此外，行动计划还布局了教育培训、养老服务、文化娱乐等场景，包括面向中小学的注意力训练系统、面向失能老人的脑控家居设备和认知早筛系统、脑控沉浸式体验项目等。 业内人士指出，随着广东、上海、北京、湖北、浙江等多地密集出台脑机接口产业专项政策，脑机接口正从实验室加速走向产业化。福建此次发布的行动计划，立足自身在数字经济、两岸融合等方面的独特优势，有望在脑机接口这一未来产业赛道上形成差异化竞争力。 新闻链接 《福建省脑机接口科技产业发展行动计划（2026—2030年）》对产业发展作出多方面部署。 在技术攻关方面，我省将重点突破脑信号强化诱发采集、抗干扰神经信号非线性解码算法、非线性多模态信号特征增强融合、脑肌电信号融合、生物相容性电极材料、高稳定性高分辨刺激/采集双向交互柔性纤维电极阵列、多功能智能微导管、主动式干电极等关键技术。依托福厦泉国家自主创新示范区组织成立科技产业联盟，加大自创区专项资金引导支持。 在产品研发方面，医疗康复是重点方向。我省将面向脑卒中、脊髓损伤、抑郁症、孤独症及神经变性疾病等所致功能障碍，重点研制脑控康复机器人、脑机接口肢体康复训练设备、脑控康复轮椅、脑机辅助治疗系统、AR/VR术后康复设备等具有自主知识产权的脑机接口康复装备。同时面向智慧交通、特种作业车辆、智能制造等领域，开发脑控远程操作机械臂、脑控无人机探测辅助设备、脑机智能座舱等工业特种装备，支持企业开展应用试点。 在保障措施方面，行动计划提出加强组织协调、加大政策支持、深化开放合作、加强金融支持、完善安全治理等五项举措。整合部门资金加大脑机接口科技产业发展支持，积极支持企业享受研发费用加计扣除、首台套保险补贴等政策；加速注册审批，加强医保支持，支持产品应用。同时建立严格的数据隐私保护机制，将伦理审查与安全评估贯穿始终，防止敏感生物信息泄露。 为支撑产业发展，我省将强化协同创新，共建基础研究平台、建设公共服务平台。建设脑电数据共享平台，脑机接口医疗器械检验检测中心和产业公共服务平台。支持高校和三级甲等医院建设脑机接口临床试验基地。联合台湾科研机构、企业，创建两岸脑机接口科技与产业相结合的联合实验室，开展脑感知诱发、神经环路解析等脑科学基础研究。梯度培育一批专注于脑机接口细分领域的专精特新中小企业、高新技术企业，鼓励闽台在脑机接口领域开展联合研发与企业孵化合作。依托福厦泉自主创新示范区和有条件的高新区，推动建设脑机接口产业园区，引导吸引科创基金、产业引导基金等加大融资支持，吸引两岸企业入驻。
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